News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Town Hall | 'There is no path to please everyone, but there are paths that will serve the best interests of everyone'

Town Hall | 'There is no path to please everyone, but there are paths that will serve the best interests of everyone'

The News-Gazette, June 29, 2021

The University of Illinois announced that all students who return to their campuses this fall will be required to be vaccinated against COVD-19. They join a list of over 500 other public and private schools around the nation who have taken this important step forward to directly protect their students, but most importantly, their staff, faculty and everyone in their communities.

Which Certification Is Best for Data Analytics?

Which Certification Is Best for Data Analytics?

CompTIA, June 28, 2021

Thinking about becoming a data analyst? If so, your timing is terrific, as data analysts are currently in high demand. Companies across all industries are actively looking for professionals who can gather, organize and use data to create better business outcomes. These may be data specialists, such as data analysts, or they may be professionals in fields like marketing, finance and business operations who use data frequently to guide good business decisions.

Residual Impacts of Winter Storm Drive Spike in PVC Prices, Demand

Residual Impacts of Winter Storm Drive Spike in PVC Prices, Demand

Thomas Net, June 21, 2021

Over the last 20 years, the American Gulf Coast has seen a surge in petrochemical production in light of increased fracking activity. This major growth positioned the United States as one of biggest international exporters of plastic and other petrochemical products. But this growth, while positive, meant that the extremely damaging winter storm that hit the southern U.S. back in February of this year wreaked havoc on industrial supply chains not just nationwide, but on a global scale. 

 

A Higher Minimum Wage Can Lead Employers to Lower Compensation

A Higher Minimum Wage Can Lead Employers to Lower Compensation

Bloomberg, June 23, 2021

A study published this month in the Harvard Business Review finds that “as minimum wage increases, firms may strategically adjust their scheduling practices to reduce the number of workers eligible for benefits.” That’s a way for them to suppress compensation costs.

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