BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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I spent nearly 20 years in the event marketing business and now science finally supports all the crazy antics we used to make everyone feel included.
As the pandemic proved, a strong supply chain is essential for immediate and long-term business health. CIOs are perfectly positioned to play an essential part here.
Why exactly are so many federal information technology acquisition programs late, over budget, and not always delivering hoped-for results? It might be one of the most studied topics in public management. Now a supply chain and operations researcher at the University of Minnesota may have an answer. Dwai Roy joined the Federal Drive with Tom Temin with analysis.
Long a distinguished professor in the Anderson School of Management at UCLA, Dr. Tang wrote an Op Ed in the LA Times recently where he pointed out that Asian Americans are rarely seen as being management or executive material. We not only explore what stereotypes are behind keeping most of them below the ‘glass ceiling,’…
CATONSVILLE, MD, June 30, 2021 – Pick up any product in just about any store and you’re likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not for products made in the United States. When you see the words “Made in USA” on a product, it’s purely for marketing purposes. So, does it work?
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