News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Opinion: College athlete revenue laws could backfire

Opinion: College athlete revenue laws could backfire

The Detroit News, July 12, 2021

Recently, an interim NCAA policy concerning the names, images and likeness (NIL) of student athletes has been made law in numerous states. Until now, the NCAA has banned student- athletes from earning revenue based on their athletic talent until they complete their education and officially turn professional. These NIL laws permit athletes to get a head start on translating their skills into personal revenue streams.

The God Committee

The God Committee

My Ample Life, July 13, 2021

Kelsey Grammer and Julia Stiles do not make a natural romantic couple, and their awkward pairing is the largest misstep made by “The God Committee,” writer-director Austin Stark’s adaptation of Mark St. Germain’s play about a group of doctors tasked with deciding which of three patients should receive a heart transplant.

Direct flights save lives!New air routes can increase kidney sharing by over 7%

Direct flights save lives!New air routes can increase kidney sharing by over 7%

Florida News-Times, July 12, 2021

It’s a supply and demand issue, a transportation issue, a donor issue, it only scratches the surface. According to the Organ Procurement and Transplantation Network, new patients are added to the organ waiting list every 9 minutes. Every day 17 people die waiting for a kidney transplant. INFORMS Journal New Research Management science We are working on the transportation part of this issue. 

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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