BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Disruptions in the healthcare system during the COVID-19 pandemic caused delays in breast cancer treatment that could lead to increased deaths, a new study suggests.
Local, state, and federal governments rapidly built a public health data infrastructure throughout the COVID-19 pandemic. The data from all jurisdictions is critical to continuing effective pandemic responses.
CATONSVILLE, MD, July 20, 2021 – Uber and Lyft are popular on-demand ways to travel, but does that mean trains and buses are a thing of the past? Travelers prefer different modes of transportation at different times. So how can all these modes co-exist and do so successfully? New research in the INFORMS Journal Transportation Science has created a model and an algorithm to redistribute transit resources based on commuter preferences resulting in millions in savings.
I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional.
With football stadiums going back to full capacity this year, one group is trying to bring COVID-19 vaccinations to tailgaters.
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