News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
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INFORMS in the News

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Under the Microscope – Lawrence Wein

Under the Microscope – Lawrence Wein

ISHI, July 26, 2021

The genealogy process is typically the most time-consuming part of – and a limiting factor in the success of – investigative genetic genealogy. In his presentation at ISHI, Lawrence Wein will present a systematic approach to efficiently perform the genealogy portion of investigative genetic genealogy. He and his colleagues have formulated a two-stage mathematical model of the genealogy process: an ascending stage that attempts to find the most recent common ancestors (MRCAs) between the unknown individual and each investigated match, and a descending stage that searches for a marriage among the descendants of the MRCAs.

PSR Point/Counterpoint: Fortune

PSR Point/Counterpoint: Fortune

Railway Age, July 22, 2021

The first editorial, by Ike Brannon, Senior Fellow at the Jack Kemp Foundation, and Michael F. Gorman, Niehaus Chair in Operations and Analytics at the University of Dayton and Editor-in-Chief of the INFORMS (Institute for Operations Research and the Management Sciences) Journal on Applied Analytics, takes the pro-PSR stance. The response, by House Transportation and Infrastructure Committee Chair Peter DeFazio (D-Ore.), paints PSR as “a business strategy promoted by Wall Street to boost short-term profits.”

Moderna may expand pediatric COVID-19 vaccine trial

Moderna may expand pediatric COVID-19 vaccine trial

CBS News, July 27, 2021

Moderna said Monday it may expand the size of its COVID-19 vaccine trial for younger children, as both Pfizer and Moderna plan to seek authorization from the Food and Drug Administration to vaccinate some of the youngest Americans later this year.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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