BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.
Michigan and Minnesota both had ample opportunities to push out vaccines through professional health care settings and into the arms of patients. They have essentially the same numbers of hospitals, rural clinics and doctors per capita.
More than a year into the pandemic, issues in the supply chain are still causing shortages.
RALEIGH — The government may no longer require North Carolinians to wear masks in public, but putting them on could help prevent thousands of coronavirus cases and deaths by the end of the year, according to researchers at three of the state’s universities.
As the COVID-19 pandemic enters its second year, the worst of it could be behind us, but in order to get comfortable with this notion, Americans may also need to get used to some of the vestiges of the past year’s mitigation efforts. The latest development — a positive one — is that all adults in the U.S. are now eligible for the COVID-19 vaccine.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine