Media Coverage

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Super Bowl 2018 data

Super Bowl 2018 data

MarketingCharts.com, January 31, 2018

A study published in the INFORMS journal Marketing Science examined the link between Super Bowl viewership across the top advertising markets in the US and corresponding sales in those markets for advertisers brands during the 2006-2011 period. Focusing on the beer and soda categories (top-spending ones as outlined above), the authors estimated in one highlighted finding that “sales of Budweiser can increase as much as 10 six-packs per thousand households for a ten-point increase in ratings during the week leading up to the Super Bowl.” That’s good for Budweiser, which is reportedly now only the 4th-most popular beer in the US.

Movie magic hinges on more than dazzling use of technology, study finds

Movie magic hinges on more than dazzling use of technology, study finds

Engineering & Technology, January 29, 2018

Snow White and the Seven Dwarfs, released in 1937, was the first animated feature-length film. Each frame of Snow White was painted painstakingly by hand to create the fantastical world of the Brother Grimm’s fairy tale. Since 1937, animation technology has advanced beyond recognition, with most animated films using computer-generated images to bring colorful fictional worlds to life. However, according to a study in the INFORMS journal Organization Science, ‘Drawing Snow White and Animating Buzz Lightyear: Technological Toolkits Characteristics and Creativity in Cross-Disciplinary Teams’, a film needs more than dazzling animation technology to impress.

Three INFORMS journal articles recognized with 2017 Responsible Research in Management Award

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Artificial Intelligence

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Climate