Advertisers, beware the trendsetter
Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.
Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.
Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. The findings are published in the INFORMS journal Management Science.
A new editorial by INFORMS President Nicholas Hall discusses how a robust, holistic approach to the use of data would enable the federal government to achieve more efficient and effective outcomes.
INFORMS recently honored BNSF Railway Co. with an award for pioneering and integrating operations research and analytics programs into its organization.
Michael Trick, dean of Carnegie Mellon University in Qatar and INFORMS Fellow, was part of a Federal Communications Commission team that was awarded the 2018 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science from INFORMS, the leading international association for operations research and analytics.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
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Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.
A hat and sunglasses may not be enough to fool the most sophisticated facial recognition algorithms.
Tariffs could raise the cost of medical care and prescription drugs for people in the U.S.
New findings from a team of renowned researchers calls for transparency and rigorous oversight of the U.S. Medicare Advantage (MA) program, the United States' largest healthcare capitation program.
During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.
Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.