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Advertisers, beware the trendsetter
Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.
Published in the INFORMS journal Marketing Science, a new study takes a look at how responsive “early trend propagators” Twitter users are to trend-related advertising. It’s not great news for advertisers.
Key aspects of corporate sponsorship programs, while designed to advance women’s careers, may end up widening the gender gap rather than narrowing it, according to new experimental research. The findings are published in the INFORMS journal Management Science.
A new editorial by INFORMS President Nicholas Hall discusses how a robust, holistic approach to the use of data would enable the federal government to achieve more efficient and effective outcomes.
INFORMS recently honored BNSF Railway Co. with an award for pioneering and integrating operations research and analytics programs into its organization.
Michael Trick, dean of Carnegie Mellon University in Qatar and INFORMS Fellow, was part of a Federal Communications Commission team that was awarded the 2018 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science from INFORMS, the leading international association for operations research and analytics.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
The telecom industry is at a pivotal crossroads, and the only choice forward for telcos is to pursue innovation without the fear of failure. Telcos must be willing to capitalize on emerging technologies and shifting market dynamics that will soon dominate the future telecom landscape. Three areas, in particular, telcos should begin investing in and exploring (if they haven’t already) include:
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
Tariffs could raise the cost of medical care and prescription drugs for people in the U.S.
President Donald Trump on Monday fired another volley in his ongoing trade war, announcing 25% tariffs on steel and aluminum imports and canceling exemptions and duty-free quotas for major suppliers.
A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.