News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Op-ed: Require COVID vaccine for all Illinois public college students

Op-ed: Require COVID vaccine for all Illinois public college students

Chicago Tribune, May 13, 2021

Gov. J.B. Pritzker has toyed with the idea of mandating that all college students at state schools be vaccinated prior to their return to campus in the fall. Although elected officials often veer into areas that are outside their purview, in this case, a statewide requirement makes good public health sense.

Suppliers Say Staffing Shortages Dragging Recovery

Suppliers Say Staffing Shortages Dragging Recovery

Business Travel News, May 12, 2021

"The No. 1 thing we hear from our franchisees is getting the labor they need into their hotels," Choice Hotels International president and CEO Patrick Pacious said this month during the company's first-quarter earnings call in response to a question about staffing shortages. U.S. hotels and other suppliers say they are struggling to get workers back as demand heats up, which could lead to servicing problems and higher prices for business travelers in the coming months.

Is gas the new toilet paper? - WHAT THE TRUCK?!?

Is gas the new toilet paper? - WHAT THE TRUCK?!?

Freight Waves, May 12, 2021

On today’s episode, Dooner and The Dude are wondering if they’ll be able to fill their tanks by the end of the week. Just how bad are the impacts of the Colonial Pipeline ransomware attack and are shortages self-inflicted?

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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