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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Medical supplies top list of COVID response concerns at congressional hearing

Medical supplies top list of COVID response concerns at congressional hearing

Modern Healthcare, May 20, 2021

Shortages in the Strategic National Stockpile even before the pandemic and the failed efforts of multiple agencies to coordinate access to personal protective equipment endangered the lives of healthcare workers and weakened the efficacy of American hospitals, lawmakers and experts testifying before a Senate committee Wednesday said.

Data supports new CDC mask policy

Data supports new CDC mask policy

The Hill, May 19, 2021

The Centers for Disease Control and Prevention (CDC) announced that those who have been vaccinated can doff their face masks when around other vaccinated people. This announcement was inevitable — though some may argue that it is premature — given that the number of daily confirmed infections continues to hover in the tens of thousands.   

COVID vaccine hesitancy remains a ‘major barrier’ in rural areas, new CDC study finds

COVID vaccine hesitancy remains a ‘major barrier’ in rural areas, new CDC study finds

Tri-CIty Herald, May 18, 2021

Coronavirus vaccine coverage is substantially higher in urban areas across the country than in rural communities, where hesitancy remains a “major barrier” for public health officials, the Centers for Disease Control and Prevention found in a new study published Tuesday. The CDC examined county-level vaccination data across all 50 states from December through early April, finding that 38.9% of residents in rural counties had received at least one vaccine dose, compared with 45.7% in urban counties. 

Impact of real-time feedback on employee reviews

Impact of real-time feedback on employee reviews

Florida News-Times, May 21, 2021

To provide real-time feedback to support employee development and rapid innovation, many companies have replaced formal review-based performance management with systems that enable frequent and continuous employee evaluation. I am. INFORMS Journal New Research Information Systems Research Explore the role of these applications to understand their impact on employee performance evaluation.

The Impact of Remote Learning | Stats + Stories Episode 189

The Impact of Remote Learning | Stats + Stories Episode 189

Stats & Stories, May 21, 2021

Parents, educators, and activists have all raised concerns about the impact of COVID on the educational experience of students. For high school students, these issues are amplified as they consider graduation and what may come after. The impact of COVID on high school grades is a focus of this episode of Stats and Stories with guest Harrison Schramm. Harrison Schramm is a Principal Research Scientist at Group W as well as President-Elect at the Analytics Society of INFORMS. Prior to joining INFORMS he was a Senior Fellow at Center For Strategic And Budgetary Assessments and has been a leader in the Operations Research community for the past decade. Before that, he had a successful career in the US Navy, where he served as a Helicopter Pilot, Military Assistant Professor at the Naval Postgraduate School, and as a lead Operations Research Analyst in the Pentagon. His areas of emphasis were large-scale simulation models, statistics, optimization, and applied probability. His research interests lie at the intersection of data and mathematical models.

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