John D. C. Little Award

2023 Winner(s)

Winning material: Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement,” Marketing Science, 42(4), 768-793

2023 Winner(s)

Winning material: Polarized America: From Political Polarization to Preference Polarization,” Marketing Science, 42(1), 48-60

Purpose of the Award

The John D. C. Little award is given annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal.  Eligible papers are original refereed research articles including refereed research commentaries and meta-analyses.  

Click here for more information.

About the Award/Namesake

John D. C. Little Award

Learn more about John D. C. Little »

Past Awardees

2023 Winner(s)
Brett R. Gordon, Kellogg Robert Moakler Florian Zettelmeyer, Kellogg
Verena Schoenmueller Oded Netzer, Columbia University Florian Stahl
2023 Finalist
Kathleen T. Li Christophe Van den Bulte, University of Pennsylvania
2022 Winner(s)
Tesary Lin , University of Chicago Booth School of Business
2022 Finalist
Fei Long Kinshuk Jerath Miklos Sarvary, INSEAD
Sherry He Brett Hollenbeck Davide Proserpio, University of Southern California
Ron Berman, University of California, Berkeley Ayelet Israeli, Northwestern University
Ryan Dew, Columbia Business School
 Asim Ansari Olivier Toubia, Columbia University
2021 Winner(s)
Xinyu Cao, New York University Juanjuan Zhang, Massachusetts Institute of Technology
2021 Finalist
Shunyan Zhang, Harvard University Nitin Mehta, University of Toronto Param Vir Singh, Carnegie Mellon University Kannan Srinivasan, Carnegie-Mellon University
Kyle Barron Edward Kung, California State University-Northridge
 Davide Proserpio, University of Southern California
Tom Blake, eBay Inc. Sarah Moshary, University of Chicago Kane Sweeney, Instacart Inc. Steve Tadelis , University of California, Berkeley
Omid Rafieian , Cornell University Hema Yoganarasimhan, University of Washington
2020 Winner(s)
Garrett A. Johnson Scott Shriver, University of Colorado Shaoyin Du
2019 Winner(s)
Brett R. Gordon, Kellogg Florian Zettelmeyer, Kellogg Neha Bhargava Dan Chapsky
2018 Winner(s)
Jia Liu Olivier Toubia, Columbia University
2017 Winner(s)
Eric Schwartz, Wharton School Eric T. Bradlow, University of Pennsylvania Peter S. Fader
Olivier Toubia, Columbia University
Oded Netzer, Columbia University
2016 Winner(s)
Bart Bronnenberg Jun B. Kim Carl F. Mela, Duke University
2016 Finalist
Sridhar Narayanan, Stanford University Kirthi Kalyanam
2015 Winner(s)
Scott Shriver, University of Colorado
2015 Finalist
Liye Ma Baohong Sun, Carnegie Mellon University
Raghuram Iyengar Christophe Van den Bulte, University of Pennsylvania Jae Young Lee
Jura Liaukonyte, Cornell University Thales Teixeira, University of California Kenneth C. Wilbur, University of California, San Diego
Song Lin, Massachusetts Institute of Technology Juanjuan Zhang, Massachusetts Institute of Technology John R. Hauser, MIT
Anita Rao
2014 Winner(s)
Mingyu Joo, University of California Kenneth C. Wilbur, University of California, San Diego Bo Cowgill, Columbia University Yi Zhu
2014 Finalist
Jonathan Z. Zhang Oded Netzer, Columbia University Asim Ansari
Doug J. Chung, Yale University Thomas Steenburgh K. Sudhir
Qiaowei Shen Ping Xiao
Duncan I. Simester, MIT Sloan School of Management
 Juanjuan Zhang, Massachusetts Institute of Technology
2013 Winner(s)
Hema Yoganarasimhan, University of Washington
2013 Finalist
Barry L. Bayus
Brett R. Gordon, Kellogg Wesley R. Hartmann
Dmitri Kuksov Kangkang Wang
Upender Subramanian Jagmohan S. Raju, University of Pennsylvania Z. John Zhang
Olivier Toubia, Columbia University
Andrew T. Stephen
2012 Winner(s)
David Godes Jose C. Silva
2012 Finalist
Christine Moorman Rosellina Ferraro Joel Huber
Ganesh Iyer Dmitri Kuksov
Hema Yoganarasimhan, University of Washington
David Godes
Monic Sun
2011 Winner(s)
Dina Mayzlin Jiwoong Shin
2011 Finalist
Juanjuan Zhang, Massachusetts Institute of Technology
Raghuram Iyengar Christophe Van den Bulte, University of Pennsylvania Thomas W. Valente
Song Yao, Duke University Carl F. Mela, Duke University
Avi Goldfarb Catherine Tucker
2010 Winner(s)
Jiwoong Shin K. Sudhir
2010 Finalist
Wesley R. Hartmann
Gunter J. Hitsch, University of Chicago Jean-Pierre Dube, University of Chicago Pradeep K. Chintagunta, Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Booth School of Business
University of Chicago
Miklos Sarvary, INSEAD Zsolt Katona, University of California Berkeley
Juanjuan Zhang, Massachusetts Institute of Technology
2009 Winner(s)
Brett R. Gordon, Kellogg
2009 Finalist
Dina Mayzlin David Godes
Glen L. Urban, Massachusetts Institute of Technology
 John R. Hauser, MIT Michael Braun, Massachusetts Institute of Technology Guilherme Liberali, MIT
Sridhar Narayanan, Stanford University Puneet Manchanda, University of Michigan
2008 Winner(s)
Oded Netzer, Columbia University James M. Lattin, Stanford University V. Srinivasan, Stanford University
2008 Finalist
Sanjay Jain
Zsolt Katona, University of California Berkeley Miklos Sarvary, INSEAD
Kenneth C. Wilbur, University of California, San Diego
Song Yao, Duke University Carl F. Mela, Duke University
Carl F. Mela, Duke University M. Berk Ataman, RSM Erasmus University
 Harald J. van Heerde, University of Waikato
Jean-Pierre Dube, University of Chicago Gunter J. Hitsch, University of Chicago Peter E. Rossi, UCLA
 Maria Ana Vitorino, University of Pennsylvania
Tulin Erdem, New York University Michael P. Keane Baohong Sun, Carnegie Mellon University
2007 Winner(s)
Lan Luo, University of Southern California P.K. Kannan, University of Maryland Brian Ratchford, University of Texas at Dallas
2007 Finalist
Eric T. Bradlow, University of Pennsylvania Young-Hoon Park, Cornell University
Dmitri Kuksov
Dmitri Kuksov Dominique M. Hanssens, Anderson School of Management
UCLA
 Koen Pauwels, Northeastern University Amit Pazgal, Rice University
Raphael Thomadsen, University of California at Los Angeles
Miklos Sarvary, INSEAD Yi Xiang, INSEAD
2006 Winner(s)
Olivier Toubia, Columbia University
2006 Finalist
Gunter J. Hitsch, University of Chicago
Donald R. Lehmann, Columbia Business School

 Praveen K. Kopalle
Dina Mayzlin
Debanjan Mitra Peter N. Golder
2005 Winner(s)
Praveen K. Kopalle Kusum L. Ailawadi Scott A. Neslin, Dartmouth College
2005 Finalist
Sridhar Moorthy, University of Toronto
Luis M.B. Cabral J. Miguel Villas-Boas, University of California, Berkeley
Peter S. Fader Bruce G.S. Hardie Ka Lok Lee
Teck-Hua Keith Weigelt
J. Miguel Villas-Boas, University of California, Berkeley Ganesh Iyer David Soberman
John H. Roberts Charles J. Nelson Pamela D. Morrison
V. Srinivasan, Stanford University Chan Su Park Dae Ryun Chang
2004 Winner(s)
Carl F. Mela, Duke University Bart Bronnenberg
2004 Finalist
Alan L. Montgomery Shibo Li Kannan Srinivasan, Carnegie-Mellon University John C. Liechty
Jean-Pierre Dube, University of Chicago
Duncan I. Simester, MIT Sloan School of Management
 Eric T. Anderson
Timothy J. Gilbride Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
2003 Winner(s)
Elie Ofek Miklos Sarvary, INSEAD
Olivier Toubia, Columbia University
Duncan I. Simester, MIT Sloan School of Management
 John R. Hauser, MIT Ely Dahan
2002 Winner(s)
Elie Ofek V. Srinivasan, Stanford University
2002 Finalist
Peter J. Danaher
Jagmohan S. Raju, University of Pennsylvania Serdar Sayman Stephen J. Hock
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
 Peter E. Rossi, UCLA
 Jaehwan Kim
Jan-Benedict E.M. Steenkamp Frenkel Ter Hofstede Michel Wedel, PepsiCo Professor of Consumer Science
University of Maryland
2001 Winner(s)
Vincent R. Nijs Marnik G. Dekimpe Jan-Benedict E.M. Steenkamp Dominique M. Hanssens, Anderson School of Management
UCLA
Jinhong Xie Steven M. Shugan, University of Florida
Yuxin Chen Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
 Z. John Zhang
2000 Winner(s)
Wilfred Amaldoss Robert J. Meyer Jagmohan S. Raju, University of Pennsylvania Amnon Rappaport
Ganesh Iyer David Soberman
1999 Winner(s)
Yannis Bakos Erik Brynjolfsson
1998 Winner(s)
Sridhar Balasubramanian
1997 Winner(s)
Devavrat Purohit
Miklos Sarvary, INSEAD Phillip M. Parker
1996 Winner(s)
Tulin Erdem, New York University Michael P. Keane
1995 Winner(s)
Dominique M. Hanssens, Anderson School of Management
UCLA
 Marnik G. Dekimpe
Jagmohan S. Raju, University of Pennsylvania Raj Sethuraman Sanjay K. Dhar
1994 Winner(s)
David C. Schmittlein Robert A. Peterson
1993 Winner(s)
Abbie Griffin John R. Hauser, MIT
1992 Winner(s)
Paul Nelson Dan Horsky
1991 Winner(s)
Dipak C. Jain Naufel J. Vilcassim
1990 Winner(s)
Dan Horsky Moshe Givon
1989 Winner(s)
Robert C. Blattberg Kenneth J. Wisniewski
1988 Winner(s)
Lakshman Krishnamurthi S. P. Raj
Alain Bultez Philippe Naert
1987 Winner(s)
John A. Norton Frank M. Bass, University of Texas
1986 Winner(s)
Glen L. Urban, Massachusetts Institute of Technology
 Theresa Carter Steve Gaskin Zofia Mucha
1985 Winner(s)
Amiya Basu Rajiv Lal Venkataraman Srinivasan Richard Staelin, Duke University
1984 Winner(s)
Chakravarthi Narasimhan, Philip L. Siteman Professor of Marketing
Olin Business School
Washington University in St. Louis
1983 Winner(s)
Steven M. Shugan, University of Florida
1982 Winner(s)
John R. Hauser, MIT Kenneth J. Wisniewski