Donald G. Morrison Long-Term Impact Award

2024 Winner(s)

Winning material: Television Advertising and Online Shopping,” Marketing Science, 34(3), 311-330

Purpose of the Award

The Donald G. Morrison Long-Term Impact Award is given annually to a marketing paper published in Marketing Science, or Management Science, or another INFORMS journal, that is viewed to have made a significant long run impact on the field of Marketing. The INFORMS Society for Marketing Science Advisory Board is accepting nominations for the 2018 Long Term Impact Award. 

Click here for more information.

Past Awardees

2024
Winner(s)
Jura Liaukonyte, Cornell University
Kenneth C. Wilbur, University of California, San Diego
Thales Teixeira, University of California
Finalist
D J Chung
K. Sudhir
Raluca Ursu
Thomas Steenburgh
2023
Winner(s)
Bo Cowgill, Columbia University
Kenneth C. Wilbur, University of California, San Diego
Mingyu Joo, University of California
Yi Zhu , University of Minnesota
Finalist
D J Chung
Hema Yoganarasimhan, University of Washington
Jura Liaukonyte, Cornell University
K. Sudhir
Kannan Srinivasan, Carnegie-Mellon University
Kenneth C. Wilbur, University of California, San Diego
Param Vir Singh, Carnegie Mellon University
Thales Teixeira, University of California
Thomas Steenburgh
X Liu
2022
Winner(s)
Andrew Stephen, University of Oxford, UK
Olivier Toubia, Columbia University
Finalist
Bo Cowgill, Columbia University
Harikesh S Nair, Stanford University
Juanjuan Zhang, Massachusetts Institute of Technology
Jura Liaukonyte, Cornell University
Kenneth C. Wilbur, University of California, San Diego
Mingyu Joo, University of California
Peng Liu , Cornell University
Reto Hofstetter, University of Lucerne
Scott Shriver, University of Colorado
Thales Teixeira, University of California
Yi Zhu , University of Minnesota
2021
Winner(s)
Jacob Goldenberg
Moshe Fresko
Oded Netzer, Columbia University
Ronen Feldman
2020
Winner(s)
Bart Bronnenberg
Jun B. Kim
Paulo Albuquerque, INSEAD, France
2019
Winner(s)
Juanjuan Zhang, Massachusetts Institute of Technology
2018
Winner(s)
Avi Goldfarb
Catherine Tucker
2017
Winner(s)
Carl F. Mela, Duke University
David Godes
Dina Mayzlin
Harald J. van Heerde, University of Waikato
M. Berk Ataman, RSM Erasmus University
2016
Winner(s)
Olivier Toubia, Columbia University
Finalist
Anja Lambrecht,
Bernd Skiera
Dan Horsky
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Juanjuan Zhang, Massachusetts Institute of Technology
Katja Seim
Kenneth C. Wilbur, University of California, San Diego
Paul B. Ellickson
Paul Nelson
Raphael Thomadsen, University of California at Los Angeles
Sanjog Misra
Sunil Gupta
Timothy J. Gilbride
Valarie Zeithaml
2015
Winner(s)
James M. Lattin, Stanford University
Oded Netzer, Columbia University
V. Srinivasan, Stanford University
Finalist
Alessandro Acquisti
David Godes
David Soberman
Dina Mayzlin
Ganesh Iyer
Gunter J. Hitsch, University of Chicago
Hal R. Varian
J. Miguel Villas-Boas, University of California, Berkeley
Kalyan Raman
Kartik Kalaignanam
Kusum L. Ailawadi
Olivier Toubia, Columbia University
Prasad Naik
Praveen K. Kopalle
Rajan Varadarajan
Russell Winer, New York University
Scott A. Neslin, Dartmouth College
Venkatesh Shankar
2014
Winner(s)
Dick R. Wittink
Harald J. van Heerde, University of Waikato
Peter S.H. Leeflang
Finalist
Bart Bronnenberg
Carl F. Mela, Duke University
Christophe Van den Bulte, University of Pennsylvania
David Soberman
Devavrat Purohit
Duncan I. Simester, MIT Sloan School of Management
Eric T. Anderson
Ganesh Iyer
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
J. Miguel Villas-Boas, University of California, Berkeley
Jean-Pierre Dube, University of Chicago
Miklos Sarvary, INSEAD
Preyas S. Desai , Duke University
Stefan Stremersch, Erasmus University of Rotterdam
Timothy J. Gilbride
Zsolt Katona, University of California Berkeley
2013
Winner(s)
Dina Mayzlin
Finalist
Alessandro Acquisti
Anita Elberse
Bart Bronnenberg
Carl F. Mela, Duke University
Christophe Van den Bulte, University of Pennsylvania
Duncan I. Simester, MIT Sloan School of Management
Ely Dahan
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
Hal R. Varian
J. Miguel Villas-Boas, University of California, Berkeley
Jehoshua Eliashberg, Wharton School
University of Pennsylvania
John R. Hauser, MIT
Luis M.B. Cabral
Olivier Toubia, Columbia University
Sridhar Moorthy, University of Toronto
Stefan Stremersch, Erasmus University of Rotterdam
Timothy J. Gilbride
2012
Winner(s)
Gerard J. Tellis, University of Southern California
Peter N. Golder
Finalist
Amit Pazgal, Rice University
David Soberman
Devavrat Purohit
Dmitri Kuksov
Duncan I. Simester, MIT Sloan School of Management
Ely Dahan
Ganesh Iyer
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Gunter J. Hitsch, University of Chicago
J. Miguel Villas-Boas, University of California, Berkeley
Jaehwan Kim
John R. Hauser, MIT
Kannan Srinivasan, Carnegie-Mellon University
Nitin Mehta, University of Toronto
Olivier Toubia, Columbia University
Peter E. Rossi, UCLA
Preyas S. Desai , Duke University
Surendra Rajiv
Timothy J. Gilbride
2011
Winner(s)
David Godes
Dina Mayzlin
2010
Winner(s)
Greg M. Allenby, Helen C. Kurtz Chair in Marketing
Fisher College of Business
The Ohio State University
Peter E. Rossi, UCLA
2009
Winner(s)
J. Miguel Villas-Boas, University of California, Berkeley
Russell Winer, New York University