Past Awards
2012
Gary L. Lilien ISMS-MSI Practice Prize:
Winner(s)
Winning material:
Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles and Tangibles
2009
Gary L. Lilien ISMS-MSI Practice Prize:
Finalist
Winning material:
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales