Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Carefully chosen wording can increase donations by over 300 percent

Carefully chosen wording can increase donations by over 300 percent

POST Online Media, February 13, 2017

A forthcoming study in the INFORMS journal of Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.

With over a million registered public charities in the United States, fundraising for good causes has become more difficult than ever. Annual events like Giving Tuesday increase overall giving, but also increase the competition for funds around those events.

Talking points for new hires

Talking points for new hires

NWI Times, February 12, 2017

Want to decipher whether or not a new hire will thrive in his position? Compare his emails to those of a coworker. According to a new study in the INFORMS journal of Management Science by INFORMS member Sameer Srivastava, the more similarities in language style, the better the fit. The study found that a new hire whose own emails are linguistically similar to his co-workers' messages is four times less likely to be fired than someone who never mimics the language style of his peers. 

Congratulations to INFORMS members elected to the National Academy of Engineering

National Academy of Engineering, February 8, 2017
NAE2017-2

Three INFORMS members are among those elected to the National Academy of Engineering for 2017:

Mark S. Daskin: Clyde W. Johnson Collegiate Professor and chair, department of industrial and operations engineering, University of Michigan, Ann Arbor.  For leadership and creative contributions to location optimization and its application to industrial, service, and medical systems.

Arkadi Nemirovski: John Hunter Chair and Professor, H. Milton Stewart School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta.  For the development of efficient algorithms for large-scale convex optimization problems.

Sridhar R. Tayur: Ford Distinguished Research Chair Professor of Operations Management, Tepper School of Business, Carnegie Mellon University, Pittsburgh.  For developing and commercializing innovative methods to optimize supply chain systems.

Election to the National Academy of Engineering is among the highest professional distinctions accorded to an engineer. Academy membership honors those who have made outstanding contributions to "engineering research, practice, or education, including, where appropriate, significant contributions to the engineering literature" and to "the pioneering of new and developing fields of technology, making major advancements in traditional fields of engineering, or developing/ implementing innovative approaches to engineering education."

Web ads could shoot up 80% of online and offline retail sales

Web ads could shoot up 80% of online and offline retail sales

The Free Press, February 6, 2017

Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions, according to a new study in the INFORMS journal of Marketing Science. Researchers, including those from University of Rochester in the U.S., worked with an unnamed national apparel retailer to evaluate the effects of the retailer’s advertising. 

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Artificial Intelligence

The Stargate AI Project: America’s $500 Billion Bet - But at What Cost?

The Stargate AI Project: America’s $500 Billion Bet - But at What Cost?

The Fast Mode, February 10, 2025

The telecom industry is at a pivotal crossroads, and the only choice forward for telcos is to pursue innovation without the fear of failure. Telcos must be willing to capitalize on emerging technologies and shifting market dynamics that will soon dominate the future telecom landscape. Three areas, in particular, telcos should begin investing in and exploring (if they haven’t already) include:

Healthcare

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Trump imposes 25% tariffs on steel, aluminum imports

Trump imposes 25% tariffs on steel, aluminum imports

VOA News, February 10, 2025

President Donald Trump on Monday fired another volley in his ongoing trade war, announcing 25% tariffs on steel and aluminum imports and canceling exemptions and duty-free quotas for major suppliers.

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

Where the Food Comes From, January 20, 2025

A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.

Climate