BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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“How might we use artificial intelligence and big data to help scientists advance our understanding?” That understanding, presumably, would be used to accelerate the creation of the universal flu vaccine, a topic that is explored in a new editorial from INFORMS member Eva Lee.
As a study by researchers from the City University of Hong Kong, the Georgia Institute of Technology and Carnegie Mellon University, which has been published in the INFORMS journal Management Science, has shown, delaying the ebook's output does not have a positive impact on sales of the paper edition. In addition, it has a subsequent negative impact on e-book sales.
New research in the INFORMS journal Management Science found that delaying the sale of the e-version of a new book does not lead to increased print sales, and can result in significantly fewer e-book sales (a nearly 50 percent decrease) once the digital version is made available.
According to a study in the INFORMS journal Marketing Science, co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C., negative advertising is effective in influencing voters — but significantly more so when the attacking candidates themselves run the ads.
In a new editorial, Eva Lee, professor at the Georgia Institute of Technology and INFORMS Fellow, discusses the need for a universal flu vaccine, and how operations research and analytics hold the key to creating it.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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