BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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Cornell researchers' work to improve bike share programs continues to make new innovations, to include recognition as a finalist for the 2018 INFORMS Wagner Prize for Excellence in Operations Research Practice.
CATONSVILLE, MD, September 5, 2018 – Patients with terminal kidney failure require either frequent dialysis or a new, donated kidney to survive. Donor kidneys can be found via cadavers or by finding a willing and compatible living donor – usually a family member. Then, medical and psychological work is done to determine whether that donor is indeed compatible. If tests determine that, for example, the donor’s kidney is not likely to be accepted by the patient’s body, then the process halts and restarts.
CATONSVILLE, MD, September 4, 2018 – A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense.
As demand for dairy products increases, farmers are under an increasing amount of pressure to boost yields and ensure their animals are in top physical condition. One business, IceRobotics, wants to use technology to assist the farming process. Based in Edinburgh, Scotland, the company develops and provides data collection and analysis to help farmers monitor the behavior of dairy cows.
Syngenta and the Analytics Society of INFORMS today announced the launch of the 2019 Syngenta Crop Challenge in Analytics. Operations research and data analytics students and professionals worldwide are invited to enter, using real-world crop data to develop models assessing the ability of corn hybrids to optimize water.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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