BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.
On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.
Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?
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CATONSVILLE, MD, June 1, 2022 – If you only used one device, like your smartphone, for all of your internet searches and other applications, the data collected about you through that device would provide a picture of your preferences, habits and behaviors. This would help marketers better anticipate and specifically market to you going forward.
BALTIMORE, MD, June 6, 2022 – As we approach Juneteenth, a day marked each year to commemorate the emancipation of enslaved African Americans, new research in the INFORMS journal Management Science finds that racially-charged events and protests over the past decade have a direct and positive effect on what children are learning in U.S. public school classrooms.
New audio is available for media use featuring Kayse Lee Maass. She is an Assistant Professor in Mechanical and Industrial Engineering at Northeastern University. She talks about how to combat human trafficking in America. This content is made available by INFORMS, the largest association for the decision and data sciences. All sound should be attributed to Kayse Lee Maass. There are 4 questions and responses. These responses were provided on June 2, 2022.
BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.
BALTIMORE, MD, May 31, 2022 – Contrary to popular belief, well-intentioned calls for women to invest in women-owned businesses might be doing more harm than good in resolving the gender gap in venture financing. New research found in the INFORMS journal Organization Science finds that female-owned startups that get funding from female venture capitalists are two times less likely to get additional financing compared to those with male investors.
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