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Researchers Find that ‘Native Advertising’ Builds Credibility, Not Perceived as “Tricking” Visitors
...Key Takeaways: ...
Machine Learning in Financial Services
Spreadsheet Add-ins
...Add - Ins & AnalyticsSpreadsheet O.R. Comes Of AgeCurrent generation of ...
Web Users Aren’t Duped by Native Ads
Cornell Johnson’s Girotra: Users Won’t Walk Too Far for a Bike Share
Management Science - From the Editor, January 2020
...BackgroundThis is the second anniversary of the current editorial board. During ...