As the largest wholesale automotive auction company in the world, Manheim deal each year with more than 90,000 dealerships that can both sell and buy cars from the company's physical sales and online channels. In only 90 days, the analytics team designed, unified and centralized customer analytics that applied data mining and segmentation to both Manheim's own data and external partner data sources. The resulting work provided unprecedented insights about customers that led to a series of initiatives that are now generating strong ROI.
