An analytics maturity model can help organizations in business and government do an honest self-assessment that reveals how well they are using the new techniques of analytics to improve performance and get the best insights from data and Big Data. INFORMS is the largest professional, nonprofit association for experts in analytics. In this segment, consultant Aaron Burciaga, a key INFORMS committee member, explains how the association is developing an analytics maturity model that is expected to debut in spring 2014. The model will help organizations identify the next steps they should take to improve their use of analytics.