No Crystal Ball Required - Predictive Analytics for Business - Udo Sglavo, SAS.
Analytics have historically served the need to understand what has happened in the business to get where we are today. Now the power of analytical models has grown to where they have direct impact on company performance. Companies are employing predictive analytics for exploring and analyzing data to help uncover patterns and insights that drive evidence-based decision making. This presentation explores the role of predictive analytics techniques, tools and case studies in this exploding arena.
INFORMS Annual Meeting, Charlotte, NC, November 2011