A Conceptual Framework of Business Analytics Success - Avijit Sarkar, University of Redlands School of Business
Estimating the potential benefits and appropriate level of investment for improved decision support is often the first step in a comprehensive analytics effort. Drawing on examples across a range of industries, this presentation highlights processes, analytics, and lessons learned that appear to have widespread applicability when conducting an "Opportunity Analysis."
INFORMS Annual Meeting, Charlotte, NC, November 2011
