Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Carefully chosen wording can increase donations by over 300 percent

Carefully chosen wording can increase donations by over 300 percent

POST Online Media, February 13, 2017

A forthcoming study in the INFORMS journal of Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.

With over a million registered public charities in the United States, fundraising for good causes has become more difficult than ever. Annual events like Giving Tuesday increase overall giving, but also increase the competition for funds around those events.

Talking points for new hires

Talking points for new hires

NWI Times, February 12, 2017

Want to decipher whether or not a new hire will thrive in his position? Compare his emails to those of a coworker. According to a new study in the INFORMS journal of Management Science by INFORMS member Sameer Srivastava, the more similarities in language style, the better the fit. The study found that a new hire whose own emails are linguistically similar to his co-workers' messages is four times less likely to be fired than someone who never mimics the language style of his peers. 

Congratulations to INFORMS members elected to the National Academy of Engineering

National Academy of Engineering, February 8, 2017
NAE2017-2

Three INFORMS members are among those elected to the National Academy of Engineering for 2017:

Mark S. Daskin: Clyde W. Johnson Collegiate Professor and chair, department of industrial and operations engineering, University of Michigan, Ann Arbor.  For leadership and creative contributions to location optimization and its application to industrial, service, and medical systems.

Arkadi Nemirovski: John Hunter Chair and Professor, H. Milton Stewart School of Industrial and Systems Engineering, Georgia Institute of Technology, Atlanta.  For the development of efficient algorithms for large-scale convex optimization problems.

Sridhar R. Tayur: Ford Distinguished Research Chair Professor of Operations Management, Tepper School of Business, Carnegie Mellon University, Pittsburgh.  For developing and commercializing innovative methods to optimize supply chain systems.

Election to the National Academy of Engineering is among the highest professional distinctions accorded to an engineer. Academy membership honors those who have made outstanding contributions to "engineering research, practice, or education, including, where appropriate, significant contributions to the engineering literature" and to "the pioneering of new and developing fields of technology, making major advancements in traditional fields of engineering, or developing/ implementing innovative approaches to engineering education."

Web ads could shoot up 80% of online and offline retail sales

Web ads could shoot up 80% of online and offline retail sales

The Free Press, February 6, 2017

Online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions, according to a new study in the INFORMS journal of Marketing Science. Researchers, including those from University of Rochester in the U.S., worked with an unnamed national apparel retailer to evaluate the effects of the retailer’s advertising. 

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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Artificial Intelligence

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Climate