INFORMS Analytics Conference brings together 1,000 leading analytics professionals & industry experts (execs, analysts, managers, researchers, data scientists, etc.) to share ideas, network, & learn.
One out of two mobile apps released is a clone of an existing app. However, new research in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by these clone apps. The study found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.
If you were given datasets with genetic information and yields from trials of different experimental maize hybrids, along with information on soil conditions and recorded weather of a U.S. growing region, how will you predict the performance of these hybrids? And what if the genetic information dataset included an average of 12,000 genetic markers or unique DNA sequences to identify each hybrid? Those were the questions that the CIAT data analytics team needed to address as part of an international competition organized by agribusiness giant Syngenta in partnership with INFORMS, the largest international society of operations research, management science, and analytics practitioners.
For every two mobile apps released, one is a clone of an existing app. However, new research published in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by the creation of clone apps. In fact, the study, which was conducted by Carnegie Mellon University researchers, found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.
A common assumption in digital marketing is that individuals who are mindful of what’s trending on social media and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. The study will be published in the INFORMS journal Marketing Science.
Ashley Smith
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INFORMS
Catonsville, MD
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Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations—showing biases like overconfidence of hot-hand (gambler’s) fallacy—yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).
The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.
Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive.
Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.
From Tesla to SpaceX to xAI, Elon Musk’s sprawling global business empire will be slammed by Trump’s tariffs regime. Here’s how.
A bipartisan push in Congress would return the power to impose tariffs to the legislature.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.