Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
6 Powerful Ways Color Can Influence Your Marketing Campaigns

6 Powerful Ways Color Can Influence Your Marketing Campaigns

Right Mix Marketing, May 20, 2020

Color psychology involves studying how different shades and hues affect someone’s behavior or feelings. Color has a surprisingly strong influence on the human psyche and can dictate whether an advertising campaign is successful or mediocre.

COVID-19 pandemic modeling is fraught with uncertainties

COVID-19 pandemic modeling is fraught with uncertainties

Physics Today, May 21, 2020

A self-described optimist, Pinar Keskinocak doesn’t like to be the bearer of bad news. But the model she codeveloped at Georgia Tech of the COVID-19 pandemic in that state paints a “really bleak” picture of what lies ahead when physical distancing slowly erodes after shelter-in-place and stay-at-home orders end.

Temperature checks for airplane passengers: A bad idea

Temperature checks for airplane passengers: A bad idea

New York Daily News, May 20, 2020

This just in: The Transportation Security Administration (TSA) announced they are preparing to start taking passengers’ temperatures as a way to move forward and help increase safety and prevent COVID-19 infected passengers from boarding airplanes. While this sounds good in theory, it will do nothing to make air travel safer for passengers. 

So you really want to see your friends? Here’s how to assess the risk

So you really want to see your friends? Here’s how to assess the risk

Pacific San Diego, May 19, 2020

Your willpower is fraying. Mine is too. For two months we’ve been good. We’ve Zoomed. We’ve FaceTimed. We’ve waved at neighbors from across the street and behind the fence. But enough is enough. We want to see friends and family in real life.

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Artificial Intelligence

AI Hallucinations? Two Brains Are Better Than One

AI Hallucinations? Two Brains Are Better Than One

Computer World, December 28, 2024

A number of startups and cloud service providers are starting to offer tools for monitoring, evaluating, and correcting problems with generative AI in the hope of eliminating errors, hallucinations, and other systemic problems associated with this technology.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Climate