A Recent Study Highlights How Predictive Analytics Can Help Consumers Avoid Overdraft Issues While Curbing Attrition for Banks
In 2017, Americans paid around $34 billion in overdraft fees. The hefty fees often hit consumers unexpectedly and can lead to dissatisfaction or even attrition. “Analyzing Bank Overdraft Fees with Big Data,” explores consumer behavior that causes the fees, just how the fees impact customers and banks, and how banks can better address the issue for the benefit of all. The paper was written by New York University Professor Xiao Liu, and Alan Montgomery and Kannan Srinivasan, both professors at Carnegie Mellon University. It was published in the December 2018 issue of Marketing Science, journal of the Institute for Operations Research and the Management Sciences (INFORMS).