Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Consumers are searching online but not buying. Why?

Consumers are searching online but not buying. Why?

Health Medicine Network, April 1, 2021

CATONSVILLE, MD, April 1, 2021 – Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programs.

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Ashley Smith
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INFORMS
Catonsville, MD
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Artificial Intelligence

AI Hallucinations? Two Brains Are Better Than One

AI Hallucinations? Two Brains Are Better Than One

Computer World, December 28, 2024

A number of startups and cloud service providers are starting to offer tools for monitoring, evaluating, and correcting problems with generative AI in the hope of eliminating errors, hallucinations, and other systemic problems associated with this technology.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Climate