Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Data Streams Are Essential, No Matter How Small

Data Streams Are Essential, No Matter How Small

Johns Hopkins University, July 12, 2021

Local, state, and federal governments rapidly built a public health data infrastructure throughout the COVID-19 pandemic. The data from all jurisdictions is critical to continuing effective pandemic responses.

How neuromarketing helps us understand post-pandemic changes in consumer behavior

How neuromarketing helps us understand post-pandemic changes in consumer behavior

ZME Science, July 12, 2021

I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional. 

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Artificial Intelligence

AI Hallucinations? Two Brains Are Better Than One

AI Hallucinations? Two Brains Are Better Than One

Computer World, December 28, 2024

A number of startups and cloud service providers are starting to offer tools for monitoring, evaluating, and correcting problems with generative AI in the hope of eliminating errors, hallucinations, and other systemic problems associated with this technology.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Port automation is a sticking point for dockworkers union

Port automation is a sticking point for dockworkers union

Marketplace, January 2, 2025

Dockworkers on the East and Gulf coasts could go on strike again in less than two weeks if they don’t reach a contract agreement with ports and shippers. Talks are set to resume next week, according to Bloomberg. The main sticking point between the two sides? Automation.

Climate