Measuring the cool factor
In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
BALTIMORE, MD, April 7, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, announced it has awarded USA Cycling its 2025 Franz Edelman Award for Achievement in Advanced Analytics, Operations Research and Management Science, for its use of operations research (O.R.) and analytics in elite sports performance. With Project 4:05, USA Cycling transformed race strategy and athlete preparation, enabling the Women’s Team Pursuit to win gold at the 2024 Paris Olympics.
A bipartisan push in Congress would return the power to impose tariffs to the legislature.
The threat of a terrorist attack on America’s energy grid is growing, with attempts being reported at increasing rates. If it’s not terrorism, it could be adversarial nation-states. This all increases the likelihood that a significant attack on the grid could succeed, leaving large swaths of the U.S. in the dark.
An audio journey of how data and analytics save lives, save money and solve problems.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
Explore our resources for multiple topics including:
In an upcoming Management Science study, INFORMS member and professor at the Johns Hopkins Carey Business School Ruxian Wang has developed a method to measure the appeal or "cool factor" of commercial products.
A forthcoming study in the INFORMS journal Marketing Science by INFORMS member and professor at Johns Hopkins Carey Business School, Jian Ni, explores how guiding patients to a more appropriate level of healthcare can reduce healthcare expenditures.
Planning a pub crawl and need to know the shortest distance between each of your stops? INFORMS member Professor William Cook from the University of Waterloo, Canada has done just that on a much grander scale than could be accomplished in one night of festivities. Using the "traveling salesman problem" approach, Cook plotted the coordinates of 24,727 pubs in the U.K. to ascertain the shortest possible route between them all.
Based on data pulled from the Occupational Information Network (O*NET), a US Department of Labor database that compiles detailed information on hundreds of jobs, and the U.S. Bureau of Labor Statistics website, operations research analysts are among a list of 26 jobs that combine high pay with low stress.
Operations research analyst ranks at number 10 on a list of the 17 the highest paying jobs for women.
OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today MagazineAnalytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine