BALTIMORE, MD, November 12, 2024 – New research in the INFORMS journal Manufacturing & Service Operations Management is guiding the development of more inclusive and efficient electricity markets. The work demonstrates how aggregating small-scale, distributed energy resources (DERs) like solar panels can effectively balance the power of large utility companies.
Global supply chains are undergoing an irrevocable shift. While material flows remain critical, they are only the most visible aspect of this transition. Beneath the surface, changes in information exchanges, financial reconfigurations, and human capital movements are posing far greater risks to the benefits of global trade. The US, China, and the rest the world must handle these changes with care and perspective.
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CATONSVILLE, MD, June 17, 2019 – While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.
As the amount of content and advertising exponentially increases, product placement can still be an effective way to reach consumers. According to new research from the INFORMS journal Marketing Science, verbal product placements have the most success at driving online engagement around a brand. Luxury brands including BMW, Land Rover and Shangri-La have previously used product placement in television and film to get consumers' attention.
Since the introduction of sharing-economy services such as Airbnb, hotels have struggled with how to compete against the alternative accommodations market. Among hotels’ concerns is how Airbnb impacts their pricing and distribution strategies, which, according to new research in the INFORMS journal Marketing Science, might be more dramatic than hoteliers may think.
CATONSVILLE, MD, June 3, 2019 – Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming. The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.
It comes as no surprise that Airbnb steals business from hotels, but a new research paper published last month argued that the home-sharing platform also drives demand in a way that helps traditional hotels, especially during peak travel season. Professors from the Tepper School of Business at Carnegie Mellon published a study last month in research journal Marketing Science that analyzed how Airbnb interacts with the hotel markets, and the conclusions were somewhat unexpected.
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