News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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A large selection of colors or styles discredit opinion leaders’ recommendations

A large selection of colors or styles discredit opinion leaders’ recommendations

News Release, October 16, 2019

CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

The 7 Strategies That Help People Make Better Food Choices

The 7 Strategies That Help People Make Better Food Choices

MSN, October 16, 2019

While choosing healthy foods at the grocery store is habitual and effortless for some, it can be more challenging and even stressful for others, especially if they don’t have much experience deciphering a nutrition label. No matter what kind of shopper you are, there are certain strategies for healthy eating, or healthy eating nudges, that can encourage and may even subliminally teach you how to make better food choices overall.

Why Data Visualization Is a Central Element of Effective Analytics

Why Data Visualization Is a Central Element of Effective Analytics

Biz Tech Magazine, October 10, 2019

In business communication, clearly conveying a message to one’s audience — turning data into a story that resonates with it — is often what makes it possible to affect positive change. That’s where data visualization comes in.

Rantz: Consultants, activists armed with oppo-research get nasty in Seattle council races

Rantz: Consultants, activists armed with oppo-research get nasty in Seattle council races

770 KTTH, October 15, 2019

Recent smears in Seattle City Council races have shined a giant spotlight on just how nasty and petty consultants and professional activists can be. Indeed, opposition research has been flaunted on social media in an effort to either protect the establishment or promote new blood. And the tactics almost always follow the same script.

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