Saturday
This year's conference is sponsored by the Yale Center for Customer Insights and the Marketing Science Institute. The Yale Center for Customer Insights provides superior insight and understanding of customer behavior to enhance business and society. YCCI integrates initiatives of marketing executives from leading companies across diverse industries with the multidisciplinary and global perspectives of academic scholars from the Yale School of Management to generate valuable consumer insights.
The Marketing Science Institute brings together executives and leading researchers from universities world-wide to act as a bridge between business and academia through initiating, supporting, and disseminating studies that address current research issues.